NET - The New Ugly Duckling
Directed by Javier Lourenco & Antoine Quairiat for 4Humans / Flamboyant Paradise
A classic reinvented.
Communications company NET wanted to show how making new connections can help you build a new network of friends and get out of a funk. They wanted to emphasize their social work as part of the company’s ethos. They proposed a new take on a classic tale.
We used a blend of filmed puppetry to give a natural furry feel to the commercial and CG animation to get the expressive precision of the faces and limbs.
We had great fun creating this interpretation of the Ugly Duckling. We threw our furry friend into the worst emotional situations for our greatest viewing pleasure. The poor thing gets rejected from friends and family. He goes on a journey of discovery to find new friends and in the process discovers the pleasure of helping others and spreading love. He can finally find his way back into his family… maybe for the cycle to start all over again.
We used a blend of filmed puppetry to give a natural furry feel to the commercial and CG animation to get the expressive precision of the faces and limbs.
We had great fun creating this interpretation of the Ugly Duckling. We threw our furry friend into the worst emotional situations for our greatest viewing pleasure. The poor thing gets rejected from friends and family. He goes on a journey of discovery to find new friends and in the process discovers the pleasure of helping others and spreading love. He can finally find his way back into his family… maybe for the cycle to start all over again.
4HUMANS / Flamboyant Paradise
Director: Flamboyant Paradise
Production Company: 4humans – Barry Company
Client: Net Communication Services
Agency: Talent São Paulo
CCO: João Livi
Creative Directors: Alexandre Nego Lee, Rodrigo Bombana
Maria Hermínia Weinstock, Iara Pertusi, Thiago Alonso
Production Company: 4humans – Barry Company
Client: Net Communication Services
Agency: Talent São Paulo
CCO: João Livi
Creative Directors: Alexandre Nego Lee, Rodrigo Bombana
Maria Hermínia Weinstock, Iara Pertusi, Thiago Alonso
